The Oxford Handbook of Music and Advertising [PDF]

Publisher: Oxford University Press Inc
Product: The Oxford Handbook of Music and Advertising
Author: Edited by James Deaville & Edited by Siu Lan Tan & Edited by Ron Rodman
ISBN: 0190691247
Number of pages: 954
Language: English
Format: True PDF
  • Publisher: Oxford University Press Inc
  • Product: The Oxford Handbook of Music and Advertising
  • Author: Edited by James Deaville & Edited by Siu Lan Tan & Edited by Ron Rodman
  • ISBN: 0190691247
  • Number of pages: 954
  • Language: English
  • Format: True PDF

The Oxford Handbook of Music and Advertising explains how music contributes to the publicity that audiences encounter on a daily basis. The chapters examine how the soundtracks of promotional messages come from how we might interpret the meanings behind the music and how commercial messages influence us through music.

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