- Publisher: Oxford University Press Inc
- Product: The Oxford Handbook of Music and Advertising
- Author: Edited by James Deaville & Edited by Siu Lan Tan & Edited by Ron Rodman
- ISBN: 0190691247
- Number of pages: 954
- Language: English
- Format: True PDF
The Oxford Handbook of Music and Advertising explains how music contributes to the publicity that audiences encounter on a daily basis. The chapters examine how the soundtracks of promotional messages come from how we might interpret the meanings behind the music and how commercial messages influence us through music.